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Artigo Revisado por pares
BIBTEX RIS

Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America

2013; Palgrave Macmillan; Volume: 9; Issue: 2 Linguagem: Inglês

10.1057/pb.2013.6

ISSN

1751-8059

Autores

Jay Sang Ryu, Jane Swinney,

Tópico(s)

Consumer Behavior in Brand Consumption and Identification

Referência(s)