Portal de Periódicos da CAPES

Government and Advertising

1972; Taylor & Francis; Volume: 1; Issue: 1 Linguagem: Inglês

10.1080/00913367.1972.10672467

1557-7805

Willard F. Rockwell,

Securities Regulation and Market Practices

Abstract The existence of any company that must bridge the gap between production and sales ultimately rests in the hands of the consumer. The quality and quantity of the advertising surrounding a product can gain a stay of execution; but ultimately the public alone, through ignorance of a product's existence, indifference, or dislike, decides that a product is going to die. American industry for the past five years has been under continuous attack. That attack has come in many forms. Some of this outcry against advertising is simply an extension of the on-going attack on American industry. The attackers thrive on visible targets, and in this case, national advertising. Stripped of all the excess verbiage, what is really being attacked is not advertising itself but the business function of selling its products. We don't need a bureaucratic screen to keep buyer and seller apart.