Network Tv Programming: Economics, Audiences, and the Ratings Game, 1971–1986
1986; Oxford University Press; Volume: 36; Issue: 3 Linguagem: Inglês
10.1111/j.1460-2466.1986.tb01436.x
ISSN1460-2466
Autores Tópico(s)Digital Platforms and Economics
ResumoJournal Article Network Tv Programming: Economics, Audiences, and the Ratings Game, 1971–1986 Get access David Atkin, David Atkin 1David Atkin is a Ph.D. candidate and Barry Litman is Associate Professor, both in the Department of Telecommunication, Michigan State University. Litman is responsible for developing the economic concept of a cancellation threshold Search for other works by this author on: Oxford Academic Google Scholar Barry Litman Barry Litman 1David Atkin is a Ph.D. candidate and Barry Litman is Associate Professor, both in the Department of Telecommunication, Michigan State University. Litman is responsible for developing the economic concept of a cancellation threshold Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 36, Issue 3, September 1986, Pages 32–50, https://doi.org/10.1111/j.1460-2466.1986.tb01436.x Published: 07 February 2006
Referência(s)