External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue
1983; Oxford University Press; Volume: 10; Issue: 1 Linguagem: Inglês
10.1086/208951
ISSN1537-5277
AutoresJoseph E. McGrath, David Brinberg,
Tópico(s)Customer Service Quality and Loyalty
ResumoJournal Article External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue Get access Joseph E. McGrath, Joseph E. McGrath Search for other works by this author on: Oxford Academic PubMed Google Scholar David Brinberg David Brinberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 115–124, https://doi.org/10.1086/208951 Published: 01 June 1983 Article history Received: 01 April 1983 Published: 01 June 1983
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