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"Felicidade é entrar num vestido p": o culto ao corpo na sociedade urbana contemporânea

2010; Volume: 19; Issue: 19 Linguagem: Inglês

10.11606/issn.2316-9133.v19i19p69-90

2316-9133

Mirela Berger,

Cultural, Media, and Literary Studies

The present article aims at consideringcontemporary cult of the body, especially amongmedium and high class women who regularly at-tend the fitness center Cia Athlética. It tries to un-derstand why the body has assumed a privilegedplace in the symbolic references of our culture.It demonstrates that these women consider theirbodies to be important instruments of social inte-raction, a means to obtain social status and to be in-tegrated into the business market, self-esteem, etc.Finally, it rapidly approaches some of the paradoxesof the cult of the body, such as eating disorders.