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Product innovativeness and entry strategy: Impact on cycle time and break-even time

1995; Wiley; Volume: 12; Issue: 1 Linguagem: Inglês

10.1016/0737-6782(94)00027-d

1540-5885

Abdul Ali,

Firm Innovation and Growth

Journal of Product Innovation ManagementVolume 12, Issue 1 p. 54-69 Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break-even Time Abdul Ali, Abdul AliSearch for more papers by this authorRobert Krapfel Jr., Robert Krapfel Jr.Search for more papers by this authorDouglas LaBahn, Douglas LaBahnSearch for more papers by this author Abdul Ali, Abdul AliSearch for more papers by this authorRobert Krapfel Jr., Robert Krapfel Jr.Search for more papers by this authorDouglas LaBahn, Douglas LaBahnSearch for more papers by this author First published: January 1995 https://doi.org/10.1111/1540-5885.t01-1-1210030Citations: 110 Address correspondence to Abdul Ali, College of Business and Management, University of Maryland, College Park, MD 20742. AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Abstract New product development time, or cycle time, has become a critical competitive variable, particularly for small high-tech manufacturing firms. The business press is filled with examples about large firms that have successfully reduced cycle time. This article investigates the relative impact of product innovation and entry strategy on cycle time and initial market performance of small firms. Using a sample of seventy-three small manufacturing firms, Abdul Ali, Robert Krapfel, Jr., and Douglas LaBahn find that faster product development is associated with shorter break-even time. Their results also indicate that these firms are achieving shorter cycle time not by sacrificing product quality, but by keeping the technical content of the product simple. Past research has not taken into account this relationship, and this may be one of the reasons why researchers have often suggested conflicting impact of entry strategy on market performance. References 1 Abell, Derek F. Strategic windows. Journal of Marketing 42: 21–26 (July 1978). 10.2307/1250529 Web of Science®Google Scholar 2 Anonymous. High-tech services for small firms. Business America 9(12): 2–7 (June 9, 1986). Google Scholar 3 Armstrong, J. Scott and Overton, Terry S. Estimating non-response bias in mail surveys. 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