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Innovation processes: Which process for which project?

2014; Elsevier BV; Volume: 35; Linguagem: Inglês

10.1016/j.technovation.2014.07.012

1879-2383

Mário Sérgio Salerno, Leonardo Augusto de Vasconcelos Gomes, Débora Oliveira da Silva, Raoni Barros Bagno, Simone de Lara Teixeira Uchôa Freitas,

Construction Project Management and Performance

The innovation process has traditionally been understood as a predefined sequence of phases: idea generation, selection, development, and launch/diffusion/sales. Drawing upon contingency theory, we argue that innovation process may follow a number of different paths. Our research focuses on a clear theoretical and managerial question, i.e., how does a firm organize and plan resource allocation for those innovation processes that do not easily fit into traditional models. This question, in turn, leads to our research question: Which configuration of innovation processes and resource allocation should be employed in a given situation, and what is the rationale behind the choice? Based on a large-scale study analyzing 132 innovation projects in 72 companies, we propose a taxonomy of eight different innovation processes with specific rationales that depend on a project׳s contingencies.