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buckle bunnies: groupies of the rodeo circuit

2000; Taylor & Francis; Volume: 21; Issue: 4 Linguagem: Inglês

10.1080/016396200404131

1521-0456

Craig J. Forsyth DeAnn K. Gauthier,

Media, Gender, and Advertising

Abstract This article is a descriptive analysis of female groupies who follow rodeo cowboys. Cowboys call these women buckle bunnies. Data were obtained from interviews with rodeo cowboys, wives of rodeo cowboys, rodeo affiliates, and buckle bunnies. Data were also collected from observations of professional and amateur rodeos as well as the interactions between bunnies and cowboys at bars and hotels following the rodeo. Data were obtained from the Internet as well. This research focuses on several aspects of the buckle bunny role: where they meet cowboys, the types of interaction, and the rating system. Finally the authors frame the data within the sociological literature.