Tracking and Updating Academic Research in Selling and Sales Management: A Decade Later
2010; Taylor & Francis; Volume: 30; Issue: 3 Linguagem: Inglês
10.2753/pss0885-3134300305
ISSN1557-7813
AutoresKeith Richards, William C. Moncrief, Greg W. Marshall,
Tópico(s)Securities Regulation and Market Practices
ResumoAbstractThis study examines the state of academic research in selling and sales management (S&SM) from the years 2003–7, ten years after the data collected by Moncrief, Marshall, and Watkins (2000). Sales articles are reviewed that appeared in 19 marketing journals and evidence is provided on the state of the S&SM discipline by comparing the number of authors, authorships, and publications versus a comparable five-year period a decade ago. Of interest are the universities that produce and employ faculty in S&SM and to identify those schools and geographic regions that are publishing the majority of articles. Publication distribution trends across journals are also examined. A dramatic increase in non U.S. authors and authorships is noted versus the prior study. Overall, the findings indicate that, perhaps contrary to some popular misconceptions, the state of S&SM research is healthy, vibrant, and evolving. Additional informationNotes on contributorsKeith A. RichardsKeith A. Richards (Ph.D., University of Houston), Assistant Professor of Marketing, University of Tennessee at Chattanooga, keith-richards@utc.edu.William C. MoncriefWilliam C. Moncrief (Ph.D., Louisiana State University), Senior Associate Dean and Charles F. and Allan P. Bedford Professor of International Business, M.J. Neeley School of Business, Texas Christian University, b.moncrief@tcu.edu.Greg W. MarshallGreg W. Marshall (Ph.D., Oklahoma State University), Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business, Rollins College, gmarshall@rollins.edu.
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