Comparative content analysis of food and nutrition advertisements in Ebony, Essence, and Ladies' Home Journal
1995; Elsevier BV; Volume: 27; Issue: 1 Linguagem: Inglês
10.1016/s0022-3182(12)80259-7
ISSN2213-963X
AutoresCharlotte Pratt, Cornelius B. Pratt,
Tópico(s)Media Studies and Communication
ResumoThis study investigated the frequencies and forms of food, beverage, and nutrition advertisements (N = 3319) and their associated health-promotional messages in three U.S. consumer magazines during two 3-year periods: 1980–1992 and 1990–1992. Advertisements in Ebony and Essence, the readerships of which were primarily African-American, were compared with those in Ladies' Home Journal (LHJ), with a primarily non-African-American readership. Results indicated statistically significant differences among the three magazines in both frequencies and types of major promotional messages in the advertisements. Ebony and Essence, for example, had almost no ads on milk and dairy products or on vegetables and fruits. Both magazines had the highest frequencies of ads on alcoholic beverages. However, the number of ads on alcoholic beverages dropped significantly (p < 001) in 1990–1992 from the 1980–1982 value. LHJ had its lowest number of advertisements on alcoholic beverages. These results suggested the need for sensitivity of the advertising, food, and nutrition industries to the health risks of consumers. The implications of the findings for the health risks of African-Americans were discussed.
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