Images of Domesticity and Motherhood in Indian Television Commercials: A Critical Study
1998; Wiley; Volume: 32; Issue: 3 Linguagem: Inglês
10.1111/j.0022-3840.1998.3203_117.x
ISSN1540-5931
Autores Tópico(s)Gender, Feminism, and Media
ResumoThe Journal of Popular CultureVolume 32, Issue 3 p. 117-134 Images of Domesticity and Motherhood in Indian Television Commercials: A Critical Study Abhik Roy, Abhik Roy Abhik Roy is an Assistant Professor in the Departments of Media Studies and Marketing, Metropolitan State University, Minneapolis, MN.Search for more papers by this author Abhik Roy, Abhik Roy Abhik Roy is an Assistant Professor in the Departments of Media Studies and Marketing, Metropolitan State University, Minneapolis, MN.Search for more papers by this author First published: 05 March 2004 https://doi.org/10.1111/j.0022-3840.1998.3203_117.xCitations: 7AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Works cited Althusser, Louis. Lenin and Philosophy and Other Essays. London : New Left Books, 1971. Arendt, Hannah. The Human Condition. Chicago : U of Chicago P, 1958. Barthes, Roland. Mythologies. New York : Hill and Wang, 1972. Chodorow, Nancy. The Reproduction of Motherhood: Psychoanalysis and the Sociology of Gender. Berkeley : U of California P, 1979. Curran, James, Michael Gurevitch, and Janet Woollacott. The Study of the Media: Theoretical Approaches. Culture, Society and the Media. Ed. Michael Gurevitch, Tony Bennett, James Curran, and Janet Woollacott. London : Methuen, 1982. Dyer, Richard. Stars. London : British Film Institute, 1979. Ewen, Stuart, and Elizabeth Ewen. Channels of Desire: Mass Images and the Shaping of American Consciousness. Minneapolis : U of Minnesota P, 1992. Fiske, John. Television Culture. London : Routledge, 1987. Fiske, John, and John Hartley. Reading Television. London : Routledge, 1990. Gledhill, Christine. Recent Developments in Feminist Criticism. Quarterly Review of Film Studies 3 (1978): 457–93. Goldman, Robert. Reading Ads Socially. London : Routledge, 1992. Gramsci, Antonio. Selections From the Prison Notebooks of Antonio Gramsci. New York : International Publishers, 1971. Krishnararj, Maithreyi. Motherhood: Power and Powerlessness. Indian Women: Myth and Reality. Ed. Jasodhara Bagchi. Hyderabad : Sangam Books, 1995. Macdonald, Myra. Representing Women: Myths of Femininity in the Popular Media. London : Edward Arnold, 1995. Millum, Trevor. Images of Woman: Advertising in Women's Magazines. London : Chatto and Windus, 1975. Niranjana, Tejaswini. Cinema, Femininity and Economy of Consumption. Economic and Political Weekly 26 (1991): 85–86. Oakley, Ann. Housewife. London : Allen Lane, 1974. Oakley, Ann. Subject Woman. Oxford : Martin Robinson, 1981. Rajan, Rajeswari Sunder. Real and Imagined Women: Gender, Culture and Postcolonialism. London : Routledge, 1993. Rowbotham, Sheila. Woman's Consciousness, Man's World. Middlesex : Penguin Books, 1977. Vilanilam, John. Television Advertising and the Indian Poor. Media, Culture and Society 11 (1989): 485–97. Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. London : Marion Boyars, 1994. Williamson, Judith. Woman Is an Island: Femininity and Colonization. Studies in Entertainment. Ed. Tania Modleski. Bloomington, IN : Indiana UP, 1986. Citing Literature Volume32, Issue3Winter 1998Pages 117-134 ReferencesRelatedInformation
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