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BIBTEX RIS

Profile: Does infomercial clearance vary by managerial, organizational, and market factors?

1994; Taylor & Francis; Volume: 38; Issue: 2 Linguagem: Inglês

10.1080/08838159409364259

ISSN

1550-6878

Autores

Jan LeBlanc Wicks,

Tópico(s)

Marketing and Advertising Strategies

Resumo

A national mail survey of commercial television sales managers was conducted to determine whether and how managerial, organizational, and market factors vary by infomercial clearance practice. Results suggest that infomercial clearance is influenced by certain managerial, station, and market factors, with different factors affecting different clearance practices.

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