Artigo Revisado por pares

Kentucky Fried Chicken

1999; Emerald Publishing Limited; Volume: 101; Issue: 5/6 Linguagem: Inglês

10.1108/00070709910278505

ISSN

1758-4108

Autores

Léo‐Paul Dana,

Resumo

Kentucky Fried Chicken has made a very successful entry into China. This case is about the KFC outlet at the Dong Fong Hotel, in Shanghai. The hotel was recently closed for renovations.

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