Last shall be first: A field study of biases in sequential performance evaluation on the Idol series
2009; Elsevier BV; Volume: 73; Issue: 2 Linguagem: Inglês
10.1016/j.jebo.2009.08.012
ISSN1879-1751
Autores Tópico(s)Consumer Market Behavior and Pricing
ResumoWhen performances are evaluated they are very often presented in a sequential order. Previous research suggests that the sequential presentation of alternatives may induce systematic biases in the way performances are evaluated. Such a phenomenon has been scarcely studied in economics. Using a large dataset of performance evaluation in the Idol series (N=1522), this paper presents new evidence about the systematic biases in sequential evaluation of performances and the psychological phenomena at the origin of these biases.
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