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Extranets: impacts on business practices and relationships

2000; Emerald Publishing Limited; Volume: 15; Issue: 6 Linguagem: Inglês

10.1108/08858620010349510

2052-1189

Richard P. Vlosky, Renée J. Fontenot, Lydia Blalock,

Digital Marketing and Social Media

Extranets are extended intranets connecting organizations, which may include personnel, customers, suppliers and strategic partners. An extranet is one way in which a firm can improve their offering and remain competitive. This paper explores extranet linkages and examines how extranets impact business practices and business relationships. Also explores traditional relationship constructs function in an extranet context.