The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
1989; Oxford University Press; Volume: 16; Issue: 3 Linguagem: Inglês
10.1086/209213
ISSN1537-5277
AutoresIda E. Berger, Andrew A. Mitchell,
Tópico(s)Social and Intergroup Psychology
ResumoJournal Article The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship Get access Ida E. Berger, Ida E. Berger Search for other works by this author on: Oxford Academic PubMed Google Scholar Andrew A. Mitchell Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 269–279, https://doi.org/10.1086/209213 Published: 01 December 1989 Article history Received: 01 May 1987 Revision received: 01 April 1989 Published: 01 December 1989
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