Portal de Periódicos da CAPES

Mass Communication Tapping into Participatory Culture

2009; SAGE Publishing; Volume: 24; Issue: 4 Linguagem: Inglês

10.1177/0267323109345609

1460-3705

Gunn Enli,

Music History and Culture

■ Exploring the vote-in formats Strictly Come Dancing and Britain’s Got Talent, this article examines how mass communication is changing as a result of audience involvement via digital platforms. The central argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience, and thus new challenges for the TV industry. ■