The Impact of Television Advertising on Children from Low Income Families
1977; Oxford University Press; Volume: 4; Issue: 2 Linguagem: Inglês
10.1086/208683
ISSN1537-5277
AutoresGerald J. Gorn, Marvin E. Goldberg,
Tópico(s)Media, Gender, and Advertising
ResumoJournal Article The Impact of Television Advertising on Children from Low Income Families Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 86–88, https://doi.org/10.1086/208683 Published: 01 September 1977 Article history Received: 01 September 1976 Revision received: 01 June 1977 Published: 01 September 1977
Referência(s)