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Advertisers' Willingness to Substantiate Their Claims

1977; Wiley; Volume: 11; Issue: 1 Linguagem: Inglês

10.1111/j.1745-6606.1977.tb00603.x

1745-6606

Arch G. Woodside,

Management and Marketing Education

Journal of Consumer AffairsVolume 11, Issue 1 p. 135-144 Advertisers' Willingness to Substantiate Their Claims ARCH G. WOODSIDE, ARCH G. WOODSIDE Arch G. Woodside is Professor of Business Administration, University of South Carolina, Columbia.Search for more papers by this author ARCH G. WOODSIDE, ARCH G. WOODSIDE Arch G. Woodside is Professor of Business Administration, University of South Carolina, Columbia.Search for more papers by this author First published: Summer 1977 https://doi.org/10.1111/j.1745-6606.1977.tb00603.xCitations: 7AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL SELECTED REFERENCES 1 Editorial Viewpoint,” Advertising Age, June 12, 1972, Chicago , Crain Publications, Inc., p. 26. 2 Avis' Second Response to Student Letter Tries Harder,” Advertising Age, March 19, 1973, Chicago , Crain Publications, Inc., p. 33. 3 Bettman, James R., “ Issues in Designing Consumer Information Environments,” Journal of Consumer Research, 1, December 1975, pp. 169– 177. 4 Cohen, Stanley E., “ Advertising Chose FTC over Nader, But Who Really Outsmarted Whom Advertising Age, August 25, 1975, Chicago , Crain Publications, Inc., p. 12. 5 Food Advertising: Proposed Trade Regulation Rule and Staff Statement,” Federal Register, 39, November 11, 1974, pp. 39842– 39862. 6 Greyser, Stepher A., and Steven L. Diamond, “Business is Adapting to Consumerism,” Harvard Business Review, 52, SeptemberOctober, 1974, pp. 31– 58. 7 Nader, Ralph, and Aileen Cowan, “ Claims Without Substance,” in Ralph Nader, editor, The Consumer and Corporate Accountability, New York , Harcourt, Brace, and Jovanovich, 1973, pp. 90– 97. 8 Nason, Robert W., and J. Scott Armstrong, “Role Conflict: Society's Dilemma with Excellence in Marketing,” Wharton Quarterly, Fall 1972, pp. 13– 16. 9 Preston, Ivan L., The Great American Blow-Up, Madison , Wisconsin , The University of Wisconsin Press, 1975. 10 Preston, Ivan L., “A Comment on ‘Defining Misleading Advertising’ and ‘Deception in Advertising’,” Journal of Marketing, 40, July, 1976, pp. 54– 57. 11 Thain, Gerald J., “ Forward” in Ivan L. Preston, The Great American Blow-up, Madison , Wisconsin , University of Wisconsin Press, pp. ix– xiv. 12 Sears and Puffery,” Wall Street Journal, November 18, 1975, p. 15. 13 Woodside, Arch G., “ Will Advertisers Back Their Claims? Not Very Often, Students Discover,” Advertising Age, February 12, 1973, Crain Publications, Inc., p. 68. Citing Literature Volume11, Issue1Summer 1977Pages 135-144 ReferencesRelatedInformation