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Applying the Concepts of Innovation Strategies to Plastic Surgery

2013; Lippincott Williams & Wilkins; Volume: 132; Issue: 2 Linguagem: Inglês

10.1097/prs.0b013e3182958c9a

1529-4242

Yirong Wang, Sandra V. Kotsis, Kevin C. Chung,

Biomedical and Engineering Education

Background: Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery. Methods: The authors review the literature regarding business strategies for innovation. Results: The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery. Conclusion: Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.