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Conducting Cognitive Interviews to Understand Question-Response Limitations

2003; PNG Publications; Volume: 27; Issue: 1 Linguagem: Inglês

10.5993/ajhb.27.1.s3.10

1945-7359

Kristen Miller,

Survey Methodology and Nonresponse

To illustrate how cognitive interviewing techniques can be used to identify question-response problems for poorer and less educated survey respondents and to describe how qualitative analyses of interviews can improve survey questionnaires.A cognitive interviewing project testing a general health questionnaire was administered in southern rural Mississippi.Three themes of response difficulty were identified: 1) responding within a survey interaction, 2) making mathematical calculations, and 3) responding within another system of knowledge.Understanding how sociocultural factors impact the response process is vital for survey research.