Sex, Bugs, and Isabella Rossellini: The Making and Marketing of <i>Green Porno</i>
2010; The Feminist Press; Volume: 38; Issue: 3-4 Linguagem: Inglês
10.1353/wsq.2010.0013
ISSN1934-1520
Autores Tópico(s)Cinema and Media Studies
ResumoUnder the rubric of sustainability, companies of every stripe have bent over backward trying to paint themselves “green” in the hope of appearing environmentally responsible. In today’s culture, “going green” is being used as a tool to package and promote everything from energy to entertainment. The paradox of this is hard to escape: marketing is fundamentally about growth; sustainability is not ( Jhally 2002). This conundrum becomes ever more complex when you add celebrity, media, and sex into the mix, which is exactly what the Sundance Channel did with the creation and distribution of a series of short films called Green Porno. Green Porno is a series of eighteen short films conceived, written, codirected by, and starring Isabella Rossellini, the independent film actress and face of Lancome. Created under the auspices of the environmentally progressive Sundance Channel and designed to be watched in snippets for consumption on YouTube and on mobile devices, Green Porno represents an intriguing new foray into both independent film and environmental markets (sundancechannel.com/greenporno). What makes these films both unique and odd, though thoroughly entertaining (as evidenced by their four million views) is the appearance of Ms. Rossellini dressed as a bee, an earthworm, a praying mantis, and several other insects as well as sea creatures, presenting numerous, varied, and oftentimes hilarious acts of sex as performed in the animal kingdom. In this essay I seek to analyze Green Porno as a means of approaching the interrelationships of sex, stardom, environmentalism/green marketing, and new digital media technologies. Originally intended as a means
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