History
1993; SAGE Publishing; Volume: 24; Issue: 1 Linguagem: Inglês
10.1177/002193479302400101
ISSN1552-4566
Autores Tópico(s)Public Relations and Crisis Communication
ResumoWithin a given drama, characters act out their roles within scenes that are known as themes. Bormann (1972, 1980, 1982, 1983) defined setting themes as fantasy themes that depict the location of where life dramas take place. An analysis of the discourse revealed that Jesse Jackson's drama took place in four different settings or scenes: (a) in history, (b) in a society where many people are stuck at the bottom and have been left out of the American Dream, (c) in a world that is interdependent and dangerous, and (d) in a beloved country that can be made better-resulting in a future that is brighter, more peaceful, and just (Callahan, 1987). The purpose of this article is to document how history has played a major role in the establishment of Jackson's rhetorical vision and to explain why the setting of history is so important.
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