Portal de Periódicos da CAPES

The ability to minimize the timing of new product development and introduction: an examination of antecedent factors in the North American automobile supplier industry

2000; Wiley; Volume: 17; Issue: 1 Linguagem: Inglês

10.1016/s0737-6782(99)00009-0

1540-5885

Cornelia Dröge, Jayanth Jayaram, Shawnee K. Vickery,

Innovation and Knowledge Management

Journal of Product Innovation ManagementVolume 17, Issue 1 p. 24-40 The Ability to Minimize the Timing of New Product Development and Introduction: An Examination of Antecedent Factors in the North American Automobile Supplier Industry Cornelia Dröge, Cornelia DrögeSearch for more papers by this authorJayanth Jayaram, Jayanth JayaramSearch for more papers by this authorShawnee K. Vickery, Shawnee K. VickerySearch for more papers by this author Cornelia Dröge, Cornelia DrögeSearch for more papers by this authorJayanth Jayaram, Jayanth JayaramSearch for more papers by this authorShawnee K. Vickery, Shawnee K. VickerySearch for more papers by this author First published: 30 September 2003 https://doi.org/10.1111/1540-5885.1710024Citations: 62 Address correspondence to Cornelia Droge, Department of Marketing and Supply Chain Management, N370 North Business Complex, Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI 48824-1122. E-mail: [email protected] AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Abstract The importance of overall timing in the new product development and the new product commercialization processes has been widely recognized in the literature. We examined 14 firm-level practices, later reduced to four factors, that influence the ability to minimize new product development and introduction times overall relative to competitors. The factors are (1) human resource management, (2) synergistic integration, (3) supplier closeness, and (4) the design-manufacturing interface. An empirical study of the North American automobile supplier industry found some support for the four-factor model of antecedents to timing ability: synergistic integration and supplier closeness were both significantly related to development and introduction time minimization ability. The implications of these findings for product development managers and academic researchers are discussed. References 1 Actionline. Strength in numbers. 8 (July 1995). Google Scholar 2 Ali, A., Krapfel, R. and LaBahn, D. Product innovativeness and entry strategy: Impact on cycle time and break-even time. Journal of Product Innovation Management 12: 54–69 (1995). 10.1111/1540-5885.t01-1-1210030 Web of Science®Google Scholar 3 Birou, L. M. and Fawcett, S. E. Supplier involvement in integrated product development: A comparison of US and European practices. International Journal of Physical Distribution and Logistics Management 24: 4–14 (1994). 10.1108/09600039410063982 Google Scholar 4 Capon, N., Farley, J. U., Lehmann, D. R. and Hulbert, J. M. Profiles of product innovations among large U.S. manufacturers. Management Science 38: 157–169 (1992). 10.1287/mnsc.38.2.157 Web of Science®Google Scholar 5 Carmel, E. Cycle time in packaged software firms. Journal of Product Innovation Management 12: 110–123 (1995). 10.1111/j.1540-5885.1995.jpim122_0110.xml.x Web of Science®Google Scholar 6 Choperana, A. M. Fast cycle time-driver of innovation and cycle time. Research Technology Management May-June: 36–49 (1996). Google Scholar 7 Clark, K. B. and Fujimoto, T. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston : Harvard Business School Press, 1991. Google Scholar 8 Cooper, R. G. and Kleinschmidt, E. J. Resource allocations in the new product process. Industrial Marketing Management 17: 249–262 (1988). 10.1016/0019-8501(88)90008-9 PubMedGoogle Scholar 9 Cooper, R. G. and Kleinschmidt, E. J. Determinants of timeliness in product development. Journal of Product Innovation Management 11: 381–396 (1994). 10.1111/1540-5885.1150381 Web of Science®Google Scholar 10 Cooper, R. G. and Kleinschmidt, E. J. Benchmarking the firm's critical success factors in new product development. Journal of Product Innovation Management 12: 374–391 (1995). 10.1111/1540-5885.1250374 Web of Science®Google Scholar 11 Cordero, R. Managing for speed to avoid product obsolescence: A survey of techniques. Journal of Product Innovation Management 8: 283–294 (1991). 10.1111/1540-5885.840283 Web of Science®Google Scholar 12 Crawford, M. The hidden costs of accelerated product development. Journal of Product Innovation Management 9: 188–199 (1992). 10.1111/1540-5885.930188 Web of Science®Google Scholar 13 Delbecq, A. L. and Mills, P. K. Managerial practices that enhance innovation. Organizational Dynamics 14: 24–34 (1985). 10.1016/0090-2616(85)90041-5 Web of Science®Google Scholar 14 Dumaine, B. Earning more by moving faster. Fortune 89–90 (October 7, 1991). Web of Science®Google Scholar 15 Frazier, G.L., Spekman, R. E. and O'Neal, C. R. Just-in-time exchange relationships in industrial markets Journal of Marketing 52: 52–67 (1988). Web of Science®Google Scholar 16 Griffin, A. Metrics for measuring product development cycle time. Journal of Product Innovation Management 10: 112–125 (1993). 10.1111/1540-5885.1020112 Web of Science®Google Scholar 17 Handfield, R. B. Effects of concurrent engineering on make-to-order products. IEEE Transactions on Engineering Management 41: 384–393 (1994). 10.1109/17.364562 Web of Science®Google Scholar 18 Handfield, R. B. and Pannesi, R. T. Antecedents of leadtime competitiveness in make-to-order manufacturing firms. International Journal of Production Research 33: 511–537 (1995). 10.1080/00207549508930163 Web of Science®Google Scholar 19 Hartley, J. L. and Zirger, B. J. Managing the buyer-supplier interface for on-time performance in product development. Journal of Operations Management 15: 57–70 (1997). 10.1016/S0272-6963(96)00089-7 Google Scholar 20 Henke, J. W., Krachenburg, R. A. and Lyons, T. F. Cross-functional teams: Good concept, poor implementation. Journal of Product Innovation Management 10: 216–229 (1993). 10.1111/1540-5885.1030216 Web of Science®Google Scholar 21 Hershock, R. J., Cowman, C. D. and Peters, D. From experience: Action teams that work. Journal of Product Innovation Management 11: 95–104 (1994). 10.1111/1540-5885.1120095 Web of Science®Google Scholar 22 Himmelfarb, P.A. Survival of the Fittest: New Product Development During the 1990's. Englewood Cliffs , NJ : Prentice Hall, 1992. Google Scholar 23 Hise, R. T., O'Neal, L. O., McNeal, J. U. and Parasuraman, A. The effect of product design activities on commercial levels of new industrial products. Journal of Product Innovation Management 6: 43–50 (1989). 10.1111/1540-5885.610043 Web of Science®Google Scholar 24 Karagozoglu, N. and Brown, W. B. Time-based management of the new product development process. Journal of Product Innovation Management 10: 204–215 (1993). 10.1111/1540-5885.1030204 Web of Science®Google Scholar 25 LaBahn, D. W., Ali, A. and Krapfel, R. New product development cycle time: The influence of project and process factors in small manufacturing companies. Journal of Business Research 36: 179–188 (1996). 10.1016/0148-2963(95)00120-4 Web of Science®Google Scholar 26 Lysonski, S. and Woodside, A. G. Boundary role spanning behavior, conflicts and performance of industrial product managers. Journal of Product Innovation Management 6: 169–184 (1989). 10.1111/1540-5885.630169 Web of Science®Google Scholar 27 Macdonald, S. and Williams, C. Beyond the boundary: An information perspective on the role of the gatekeeper in the organization. Journal of Product Innovation Management 10: 417–427 (1993). 10.1111/1540-5885.1050417 Web of Science®Google Scholar 28 McGrath, M. E., Anthony, M. T. and Shapiro, A. R. Product Development: Success Through Product and Cycle-Time Excellence. Stoneham , MA : Butterworth-Heinemann, 1992. Google Scholar 29 Meyer, C. Fast Cycle Time: How to Align Purpose, Strategy and Structure for Speed. New York : Free Press, 1993. Google Scholar 30 Miles, R. E. and Snow, C. C. Organizational Strategy, Structure, and Process. New York : McGraw Hill, 1978. 10.2307/257544 Google Scholar 31 Millson, M. R., Raj, S. P. and Wilemon, D. A survey of major approaches for accelerating new product development. Journal of Product Innovation Management 9: 53–69 (1992). 10.1111/1540-5885.910053 Web of Science®Google Scholar 32 Millson, M. R., Raj, S. P. and Wilemon, D. Strategic partnering for developing new products. Research Technology Management May-June: 41–49 (1996). Web of Science®Google Scholar 33 Moenart, R. K., Souder, W. E., De Meyer, A. and Deschoolmeester, D. R&D-marketing integration mechanisms, communication flows, and innovation success. Journal of Product Innovation Management 11: 31–45 (1994). 10.1016/0737-6782(94)90117-1 Web of Science®Google Scholar 34 Nijssen, E. J., Arbouw, A. R. L. and Commandeur, H. R. Accelerating new product development: A preliminary empirical test of a hierarchy of implementation. Journal of Product Innovation Management 12: 99–109 (1995). 10.1111/1540-5885.1220099 Web of Science®Google Scholar 35 Page, A. Assessing new product development practices and performance: Establishing critical norms. Journal of Product Innovation Management 10: 273–290 (1993). 10.1111/1540-5885.1040273 Web of Science®Google Scholar 36 Polakoff, J. C. Reducing manufacturing costs by reducing cycle time. Corporate Controller 4: 62–64 (1991). Google Scholar 37 Rosenthal, S. R. Effective Product Design and Development: How to Cut Lead Time and Increase Customer Satisfaction. Homewood , IL : Business One Irwin, 1992. Google Scholar 38 Sandberg, W. R. New Venture Performance: The Role of Strategy and Industry Structure. Lexington , MA : Lexington Books, 1986. Google Scholar 39 Takeuchi, H. and Nonaka, I. The new new product development game. Harvard Business Review 64: 137–146 (1986). Web of Science®Google Scholar 40 Towner, S. J. Four ways to accelerate new product development. Long Range Planning 27: 57–65 (1994). 10.1016/0024-6301(94)90209-7 Web of Science®Google Scholar 41 Urban, G. L. and Hauser, J. R. Design and Marketing of New Products, 2nd Edition. Englewood Cliffs , NJ : Prentice Hall, 1993. Google Scholar 42 Wheelwright, S. C. and Clark, K. B. Revolutionalizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York : The Free Press, 1992. Google Scholar 43 Womack, J. P., Jones, D. T. and Roos, D. The Machine That Changed the World. New York : Harper Perennial, 1991. Google Scholar 44 Zhu, Z., Meredith, P. H. and Makboonprasith, S. Defining critical elements in JIT implementation: A survey. Industrial Management and Data Systems 94: 3–10 (1994). 10.1108/02635579410063252 Web of Science®Google Scholar Citing Literature Volume17, Issue1January 2000Pages 24-40 ReferencesRelatedInformation