Portal de Periódicos da CAPES

Determinants of IPTV diffusion

2014; Elsevier BV; Volume: 32; Issue: 3 Linguagem: Inglês

10.1016/j.tele.2014.10.005

1879-324X

Sangwon Lee, Eun‐A Park, Seonmi Lee, Justin Brown,

Innovation Diffusion and Forecasting

Continuous innovations in the telecommunications industry marked by media and technological convergence enable consumers to access television and video content through various fixed and mobile broadband networks and devices. As evidence of this trend, the diffusion of new interactive, converged video services like Internet Protocol Television (IPTV) shows a rapid growth in many countries. In spite of a growing body of scholarship on IPTV diffusion, there is currently no empirical work that examines IPTV diffusion at the macro-level. This study fills this void in the literature by examining the macro-level factors influencing IPTV diffusion through regression analysis. Data analysis suggests inter-modal competition between different broadband technologies is more effective than intra-modal competition (local loop unbundling policy) in promoting IPTV diffusion. Results also indicate that pay TV market size contributes to IPTV diffusion. It appears that, in many countries, IPTV is more likely to be deployed as the market size of pay TV services increases. In addition, data analysis demonstrates urban population is a statistically significant indicator for explaining IPTV diffusion.