The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
1982; Oxford University Press; Volume: 9; Issue: 1 Linguagem: Inglês
10.1086/208896
ISSN1537-5277
Autores Tópico(s)Digital Marketing and Social Media
ResumoJournal Article The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance Get access George E. Belch George E. Belch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 56–65, https://doi.org/10.1086/208896 Published: 01 June 1982 Article history Received: 01 May 1981 Revision received: 01 November 1981 Published: 01 June 1982
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