Artigo Acesso aberto Revisado por pares

De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant

2014; Servicio de Publicaciones; Volume: 19; Linguagem: Inglês

10.5209/rev_hics.2014.v19.45011

ISSN

1988-3056

Autores

Jordi de San Eugenio Vela, Xavier Ginesta Portet, Salvador Simó Algado,

Tópico(s)

Urbanism, Landscape, and Tourism Studies

Resumo

Wine production and its origin values give territories a great opportunity of differentiation in a context of high competition among geographical spaces. In Catalonia, the county of Priorat and its identitary relationship with wine Protected Denomination Origin PDO Priorat and PDO Montsant has represented and example of local development and geographical positioning of this region of Tarragona. Therefore, this article aims to analyze the process of economical revitalization and identity projection of Priorat through both wine PDOs.

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