Portal de Periódicos da CAPES

Literary rural tourism entrepreneurship: case study evidence from Northern Portugal

2013; Taylor & Francis; Volume: 5; Issue: 3 Linguagem: Inglês

10.1080/19407963.2013.801158

1940-7971

Lénia Marques, Conceição Cunha,

Tourism, Volunteerism, and Development

AbstractThe connection between rural tourism and literary tourism, with a particular focus on entrepreneurship practices, lacks a deeper study in its varied intersections and dynamics. This paper considers these relations, within the limits of potentiality and inherent risks, taking as a best practice example a non-profit organization based in the north of Portugal. At stake here are concepts such as literary tourism, rural tourism, lifestyle entrepreneurship and local sustainable development, focusing specifically on the use of local resources, with local impact, to create a differentiated offer in order to target a niche market. Rural tourism entrepreneurship, highly motivated by lifestyle aspirations, born out of literary heritage, can be sustainable and result in innovative products embedded with endogenous resources, with a significant positive socio-economic impact on the local community.ResumenLa conexión entre turismo rural y turismo literario, con un interés especial en las prácticas empresariales, carece de un estudio profundo de sus variadas dinámicas e intersecciones. Este trabajo considera estas relaciones, dentro de los límites de potencialidad y riesgos inherentes, tomando como ejemplo de práctica excelente una organización sin ánimo de lucro del norte de Portugal. Lo que aquí está en juego son conceptos tales como turismo literario, turismo rural, estilo de vida emprendedor y desarrollo local sostenible, concentrándose específicamente en el uso de los recursos locales, con un impacto local, para crear una oferta diferenciada con el fin de dirigirse a un nicho de mercado. El turismo rural emprendedor, altamente motivado por aspiraciones de estilo de vida, nacido de la herencia literaria, puede ser sostenible y resultar en productos innovadores incorporados a los recursos endógenos, con un significativo impacto socio-económico en la comunidad local.Palabras claves turismo literario; turismo rural; estilo de vida emprendedor; desarrollo sostenible; herencia.RésuméLes liens entre le tourisme rural et le tourisme littéraire, avec une attention particulière portée aux pratiques entrepreneuriales, manquent d'une étude solide sur leurs diverses interactions et dynamiques. Cet article s'attache à ces relations, dans les limites des possibilités et des risques inhérents, et prend comme exemple de bonnes pratiques une organisation non lucrative installée dans le nord du Portugal. Entrent en jeu ici des concepts tels que tourisme littéraire, tourisme rural, esprit d'entreprise et développement durable local orienté particulièrement sur l'utilisation de ressources locales, avec des retombées locales afin de créer une offre différenciée destinée à un marché de niche. L'esprit d'entreprise en tourisme rural, largement motivé par la recherche d'un mode de vie, né indépendamment du patrimoine littéraire, peut être durable et engendrer des produits innovants ancrés dans des ressources locales, avec un impact socio-économique significatif sur l'économie locale.Mots-clés Tourisme littéraire; tourisme rural; esprit d'entreprise; développement durable; patrimoine;摘要关于乡村旅游和文学旅游的多样交叉和动态关系上, 特别是关于企业家精神实践问题, 缺乏深入的研究。本文在限制潜力和内在风险的情况下, 用一个位于葡萄牙北部的非盈利组织的最佳实例说明了这些关系。本文主要讨论诸如文学旅游、乡村旅游、生活方式型企业家精神以及当地可持续发展这些概念, 这些概念特别关注使用本地资源和对本地的影响, 通过差异化的, 瞄准利基市场。被强烈的生活方式愿望激发、诞生于文学遗产地的乡村旅游企业家精神, 可以是可持续的, 并生产出嵌入内生资源的创新产品, 对当地社区产生积极显著的社会经济影响。关键词; 文学旅游; 乡村旅游; 生活方式企业家精神; 可持续发展; 遗产:;Keywords: literary tourismrural tourismlifestyle entrepreneurshipsustainable developmentheritage AcknowledgementsThe authors wish to thank the FEQ, Maria Sofia Pimentel Biscaia, Karen Mein and the referees who provided insightful comments for improving the present article.NotesThis notion has been discussed and used in literary analysis, especially among the reception theories. The studies of Stanley Fish (1980) are a good illustration of the dynamics of the willing suspension of disbelief in reading, but we also could apply them to storytelling in general. The concept 'willing suspension of disbelief' is originally from Samuel Taylor Coleridge. Also part of intangible heritage used in the tourism field, Coleridge has left as legacy the Coleridge Cottage (Nether Stowey, Somerset, in the UK). Coleridge Cottage, amongst the literary tourism places in the world, is also facing similar challenges to those evoked here in the FEQ's context.For more detailed information about the institution, the writer and the activities, please see the website http://www.feq.pt.One of the most important projects that is being developed is the Casa dos Escritores (Writer's House), which will work as an artistic residence for writers.