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Antifandom and the Moral Text

2005; SAGE Publishing; Volume: 48; Issue: 7 Linguagem: Inglês

10.1177/0002764204273171

1552-3381

Jonathan Gray,

Media Studies and Communication

Opposed and yet in some ways similar to the fan is the antifan: he or she who actively and vocally hates or dislikes a given text, personality, or genre. By studying antifan discussion and postings at the Web site Television Without Pity, this article examines antifan interaction with the television text. Focusing on the ensuing splintering of this text into aesthetic, moral, and rational-realistic dimensions, it is argued that antifan engagement with television forces a reevaluation of existing assumptions of textual ontology and of audience behavior and consumption.