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Market Power in Music Retailing: The Case of Wal‐Mart

2005; Taylor & Francis; Volume: 28; Issue: 4 Linguagem: Inglês

10.1080/03007760500159054

1740-1712

Mark A. Fox,

Copyright and Intellectual Property

The retailing of pre‐recorded music has been an area of investigation that has long been neglected by popular music researchers. This paper focuses on the world's largest music retailer, Wal‐Mart Wal‐Mart. “Investor Relations: Wal‐Mart Corporate Profile.”. ⟨http://www.walmart.com/cservice/aw_index.gsp⟩ Accessed 10 Feb. 2005 [Google Scholar], and its impact on traditional chain and independent music retailers. Many of the compact discs sold by Wal‐Mart Wal‐Mart. “Investor Relations: Wal‐Mart Corporate Profile.”. ⟨http://www.walmart.com/cservice/aw_index.gsp⟩ Accessed 10 Feb. 2005 [Google Scholar] are sold as loss‐leaders to attract consumers to buy other products. The response of traditional retailers to Wal‐Mart Wal‐Mart. “Investor Relations: Wal‐Mart Corporate Profile.”. ⟨http://www.walmart.com/cservice/aw_index.gsp⟩ Accessed 10 Feb. 2005 [Google Scholar] and other mass‐market discounters, i.e. minimum advertised price programs, is examined—as is the inability of traditional music retailers to claim that Wal‐Mart Wal‐Mart. “Investor Relations: Wal‐Mart Corporate Profile.”. ⟨http://www.walmart.com/cservice/aw_index.gsp⟩ Accessed 10 Feb. 2005 [Google Scholar] is engaging in predatory pricing. I then examine the impact of Wal‐Mart Wal‐Mart. “Investor Relations: Wal‐Mart Corporate Profile.”. ⟨http://www.walmart.com/cservice/aw_index.gsp⟩ Accessed 10 Feb. 2005 [Google Scholar] on the censorship of music. The paper concludes with some directions for future research, including a call for an examination of how traditional retailers can effectively compete against mass‐market discounters.