Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler
2009; Volume: 13; Issue: 4 Linguagem: Inglês
10.2478/v10147-010-0031-3
ISSN1339-3073
Autores Tópico(s)Management and Marketing Education
ResumoDrucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorolain the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities around
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