“Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States
2009; Advertising Research Foundation; Volume: 49; Issue: 1 Linguagem: Inglês
10.2501/s0021849909090023
ISSN1740-1909
Autores Tópico(s)Intellectual Property Rights and Media
ResumoABSTRACT Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public. Examining how marketers use such disclaimers in different countries is an important part of understanding how advertising reaches out to children. To date, studies of disclaimers with respect to children have only focused on U.S. advertising. This study examines differences in how disclaimers are used in both Turkish and U.S. children9s television commercials.
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