Portal de Periódicos da CAPES

A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International

2010; Inderscience Publishers; Volume: 8; Issue: 1/2 Linguagem: Inglês

10.1504/ijsmm.2010.033947

1740-2808

Daniel DePerno, Kevin Heisey, Peter Han, Chang Ki Bahng,

Customer Service Quality and Loyalty

This is a pilot study for a planned multi-year customer relationship management marketing research project designed to profile and compare the fan base of Watkins Glen International (WGI) at three separate weekends in three major motorsports series. WGI is a road course racetrack on the National Association for Stock Car Auto Racing's (NASCAR) Sprint Cup and Nationwide Series, the IndyCar Series and the Grand American Road Racing Association's (Grand-Am) Rolex Series. Through live, onsite surveys administered and compiled during race weekends in each series, it is the goal of this study to first profile and then compare the customer demographics and behaviour patterns in each series. Quantitative data was collected via 20-question written onsite surveys given in-person to fans at each race weekend.