Portal de Periódicos da CAPES

How Global Does It Get? The Teletubbies in Israel

2001; Taylor & Francis; Volume: 45; Issue: 4 Linguagem: Inglês

10.1207/s15506878jobem4504_2

1550-6878

Dafna Lemish, Chava E. Tidhar,

Globalization and Cultural Identity

This study sought to determine how interpretations o f Teletubbies, a program designed for very young viewers and broadcast internationally, is contextualized within local frameworks. An analysis of interviews with 44 mothers and experts revealed themes that lend support to the claim that audiences actively employ interpretive processes in contending with foreign texts. The crucial role mothers may play in reconciling the global and the local is discussed within the framework o f parental mediation.