Twenty years of development of the J-League: analysing the business parameters of professional football in Japan
2013; Taylor & Francis; Volume: 14; Issue: 5 Linguagem: Inglês
10.1080/14660970.2013.792503
ISSN1743-9590
Autores Tópico(s)Sport and Mega-Event Impacts
ResumoBy considering the implementation, as well as the immediate and sustainable success of the Japanese professional soccer (hence: football) league (J-League) during its first two decades as a neglected research example, we apply the ‘network of value captures’ research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. The outcome of this research provides insight into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandizing and in distribution of media revenues. The success story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.
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