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In to Win? Intergroup Processes and the Effectiveness of Male versus Female Endorsements for Hillary Clinton

2011; Taylor & Francis; Volume: 32; Issue: 2 Linguagem: Inglês

10.1080/1554477x.2011.562130

1554-477X

Blair E. Vandegrift, Alexander M. Czopp,

Rhetoric and Communication Studies

This article examines the influence of male versus female endorsements of Hillary Clinton for president among male and female college students. During the 2008 Democratic primary, male and female participants evaluated either a male or female target who endorsed Hillary Clinton for president. Participants evaluated the speaker's competence, how annoying the speaker was, how surprised they were, and their level of agreement with the speaker. Compared to the female target, women rated the male target as more competent and less annoying, and indicated greater agreement with his arguments. In contrast, men rated the male target as less competent and more annoying compared to the female target. Results are discussed in the context of intergroup processes related to persuasion, social identity theory, and gender-role prescriptions.