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Bayesian–Nash equilibria in theory of planned behaviour

2010; Taylor & Francis; Volume: 17; Issue: 7 Linguagem: Inglês

10.1080/10236190902902331

1563-5120

Leandro S. Almeida, José Fernando A. Cruz, Helena Ferreira, Alberto A. Pinto,

Opinion Dynamics and Social Influence

Abstract The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy. Keywords: game theorytheory of planned behaviourdecision-makingAMS Subject Classification:: 91A4091A8091E99 Acknowledgements We thank the Programs POCTI and POSI by FCT and Ministério da Ciência, Tecnologia e do Ensino Superior, Calouste Gulbenkian Foundation and Centro de Matemática da Universidade do Minho (CMAT) for their financial support.