DIFFERENTIATION THROUGH THE EXPERIENCE: DIÁRIO CATARINENSE'S CASE
2007; Volume: 23; Issue: 66 Linguagem: Inglês
ISSN
2176-5308
AutoresMaurício Fernandes Pereira, Juliano Lissoni, Gilberto de Oliveira Moritz, Alejandra Masclef, Martinho Isnard Ribeiro de Almeida,
Tópico(s)Business Strategy and Innovation
ResumoStrategic positioning must be established through differentiation. And it may be configured across experience movements. For its turn, experiences are gettin...
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