Voltar
Artigo Acesso aberto Produção Nacional Revisado por pares
BIBTEX RIS

Embraer and the growth of the Brazilian aircraft industry

2013; Inderscience Publishers; Volume: 7; Issue: 1/2 Linguagem: Inglês

10.1504/ijtg.2013.052030

ISSN

1741-8194

Autores

Anne Marie Maculan,

Tópico(s)

Defense, Military, and Policy Studies

Resumo

The growth path of the Brazilian aerospace industry and its competitiveness in international market are examples of a successful process of 'catching up'.However, the Brazilian aviation industry needs to deal with various vulnerability factors.The paper presents a short retrospective of the growth of the Embraer company.We describe the company's activities in its first years, the growing problems in the 1980s that led to privatisation in 1994 and Embraer's behaviour after privatisation.Particular attention is given to its technology and marketing strategy.Finally, we discuss the current challenges to the company's ability to compete.

Referência(s)