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Social Inhibition of Helping Yourself: Bystander Response to a Cheeseburger

1977; SAGE Publishing; Volume: 3; Issue: 4 Linguagem: Inglês

10.1177/014616727700300405

1552-7433

Richard E. Petty, Kipling D. Williams, Stephen G. Harkins, Bibb Latané,

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111 elevator riders were given the opportunity to help themselves to a free lunch — a coupon good for one Quarter Pounder with Cheese. When others were in the elevator, indi viduals were less likely to take a coupon, even when there were enough to go around, demonstrating that social inhibition is not specific to helping others.