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Pre- and Post-Visit Perceptions of Youth Tourists to China

2013; Taylor & Francis; Volume: 10; Issue: 2 Linguagem: Inglês

10.1080/19388160.2013.849637

1938-8160

Christine Lim, See Lek Chew, Zi Yu Lim, Weiwei Liu,

Religious Tourism and Spaces

AbstractChina has become a major tourist destination for Singaporeans in recent years. However, there are no studies that look particularly at Singaporean youths' perceptions of China as a tourist destination. The purpose of this study is to investigate pre- and post-visit perceptions of China by Singaporean Generation Y tourists. Six factors affecting the destination image of China were identified and analyzed. Data were collected using survey questionnaires to examine the relationship between the identified factors and destination perceptions. The study found that Singapore youth tourists' perceptions of China, as explained by price, infrastructure, safety, attractions, and social interactions, improved significantly after visitation. Results of the study can inform the Chinese tourism authorities on how to position the country to meet the consumer demand of the youth travel market.近几年来,中国已变成新加坡人的主要旅游目的地。不过,到目前为止还没有针对新加坡年轻人对中国作为旅游目的地感知的研究。此研究的目的在于调查新加坡Y 世代旅客在未去中国之前和去了中国以后的感知。研究中发现并分析了六个影响中国作为旅游目的地印象的因素。研究时用了调查问卷去搜集资料,以查看这些因素和目的地感知之间的关系。调查显示新加坡年轻人去完中国旅游后,对当地的物价,基建,安全度,吸引力和社交方面有所改观。这些结果可为中国旅游当局建议定位去应付年轻人旅游市场的消费需求。KeywordsDestination perceptionfactor attributesSingaporean youth touristsChinadestination managementKeywords旅游目的地感知,特有因素,新加坡年轻旅客,中国,目的地管理 AcknowledgementsThe authors would like to thank two anonymous reviewers and the Editor-in-Chief for helpful comments and suggestions. We are indebted to Professor Wan Xucai of Nanjing University of Finance and Economics for his contributions to this research. The authors are also grateful to Elaine Chow at the Hong Kong Polytechnic University for helpful assistance. The first author wishes to acknowledge the financial support from the Nanyang Business School, Nanyang Technological University.