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TEORIA DO CAOS: UMA CONTRIBUIÇÃO PARA A FORMAÇÃO DE ESTRATÉGIAS

2011; UNIVERSIDADE NOVE DE JULHO; Volume: 10; Issue: 3 Linguagem: Inglês

10.5585/riae.v10i3.1757

2176-0756

Márcio Luiz Marietto, Cida Sanches, Manuel Meireles,

Business and Management Studies

It is our intention, through this work, to contribute to the understanding of the influence of chaos theory on the formation of organizational strategies in the dynamic and complex environment in which organizations are embedded. In this sense, we present a theoretical review, leveraged by a dialectical epistemology, in which we propose to show some attributes of chaos theory and theoretical assumptions to be considered in the context of different areas of organizational strategy, with the goal of trying to elucidate and approximate the analytical characteristics of both theories and make evident how chaos theory can contribute to and/or influence the formation of business strategies.