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Viewing cross trends and strategies in China: competition within the global wine market

2011; Inderscience Publishers; Volume: 8; Issue: 1 Linguagem: Inglês

10.1504/ijbg.2012.043969

1753-3635

David E. Smith, Darryl J. Mitry, Per V. Jenster, Steven Fleisher,

Fermentation and Sensory Analysis

International competition within the wine industry has increased significantly in the opening decade of this century. This article focuses on China’s wine market and the role of China in global competitive strategies. The phenomenal growth of the Chinese economy inspired global wine suppliers to enter the Chinese market. The global wine suppliers entered with the hope of gaining a market stronghold in a rapidly growing national economy of 1.3 billion people. Similarly, China’s wine producers have been expanding their own production and marketing of products from Chinese ventures. These cross trends in China and the implications are explored while examining China’s marketplace and competition under open global markets.