Do popular magazines promote weight‐control messages? Implications of weight‐control advertisements for the health of African American women
1996; Taylor & Francis; Volume: 7; Issue: 4 Linguagem: Inglês
10.1080/10646179609361737
ISSN1096-4649
AutoresCharlotte Pratt, Cornelius B. Pratt, Scarlett N. Montague, Juliane C. Salazar, Mary C. Graves,
Tópico(s)Eating Disorders and Behaviors
ResumoTrends in advertisements on weight‐control issues in Essence and Ladies’ Home Journal are examined during a 10‐year period, 1984–1993. The readership of Essence is primarily African American and female; that of Ladies’ Home Journal is primarily White and female. A comparison of the content of Ladies’ Home Journal ads with that of Essence ads, over the 10‐year period, indicated that Ladies’ Home Journal had a significantly greater proportion of ads on weight‐control products, and they encompassed more product categories; however, Essence had a significantly larger proportion of weight‐control messages in more message categories. We discuss the implications of these results for the health risks associated with the prevalence of obesity among African American females.
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