The Performance Impact of Product Innovation Strategies
1984; Emerald Publishing Limited; Volume: 18; Issue: 5 Linguagem: Inglês
10.1108/eum0000000004787
ISSN1758-7123
Autores ResumoProduct innovation is central to the success of most companies. The rewards of a successful innovation programme are highly visible in terms of sales, profits and growth. But not so apparent are the strategies that underlie these product innovation efforts. This monograph is about the ingredients of a winning new product strategy — about strategic decisions on markets, technologies, products — that result in a successful innovation programme.
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