Memory and Evaluation Effects in Competitive Advertising Environments
1991; Oxford University Press; Volume: 17; Issue: 4 Linguagem: Inglês
10.1086/208571
ISSN1537-5277
Autores Tópico(s)Visual and Cognitive Learning Processes
ResumoJournal Article Memory and Evaluation Effects in Competitive Advertising Environments Get access Kevin Lane Keller Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 463–476, https://doi.org/10.1086/208571 Published: 01 March 1991 Article history Received: 01 September 1988 Revision received: 01 August 1990 Published: 01 March 1991
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