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Price Perceptions and Consumer Shopping Behavior: A Field Study

1993; SAGE Publishing; Volume: 30; Issue: 2 Linguagem: Inglês

10.2307/3172830

1547-7193

Donald R. Lichtenstein, Nancy M. Ridgway, Richard G. Netemeyer,

Consumer Retail Behavior Studies

Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variab...