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What CEOs need to know and do about marketing

2006; Wiley; Volume: 2006; Issue: 42 Linguagem: Inglês

10.1002/ltl.203

1531-5355

Philip Kotler, John C. Westman,

Management and Marketing Education

Leader to LeaderVolume 2006, Issue 42 p. 20-28 Executive Forum What CEOs need to know and do about marketing Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern UniversitySearch for more papers by this authorJohn C. Westman, John C. Westman NxStage Medical, Inc.Search for more papers by this author Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern UniversitySearch for more papers by this authorJohn C. Westman, John C. Westman NxStage Medical, Inc.Search for more papers by this author First published: 15 September 2006 https://doi.org/10.1002/ltl.203Citations: 8AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Citing Literature Volume2006, Issue42Autumn (Fall) 2006Pages 20-28 RelatedInformation