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Face-to-Face and Computer-Mediated Communities, A Comparative Analysis

1999; Taylor & Francis; Volume: 15; Issue: 4 Linguagem: Inglês

10.1080/019722499128402

1087-6537

Oren Etzioni Amitai Etzioni,

Digital Marketing and Social Media

In this article we combine the perspectives of sociology and computer science to compare face-to-face (f2f) and computer-mediated communications (CMC) from the viewpoint of their respective abilities to form and sustain communities. We also identify a third type of community-a hybrid-that is based on a combination of faceto-face (f2f) and CMC, or off- and online communications. The article thus in effect addresses an oft-asked question: Can virtual communities be "real", have the same basic qualities as f2f communities? The article is exploratory, because much of the necessary evidence has not yet been generated, and the relevant technologies are rapidly changing.