Comunicación Política en Internet: La tendencia al “infoentretenimiento” político en "YouTube"
2012; Complutense University of Madrid; Volume: 18; Issue: 2 Linguagem: Inglês
10.5209/rev_esmp.2012.v18.n2.41037
ISSN1988-2696
AutoresSalomé Berrocal Gonzálo, Eva Campos Domínguez, Marta Redondo García,
Tópico(s)Cultural and political discourse analysis
ResumoThis research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. This paper proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of an analysis of the most played videos in YouTube in 2010 of of some representatives of European policy as Nicolas Sarkozy (France), Silvio Berlusconi (Italy), Gordon Brown (United Kingdom) or José Luis Rodríguez Zapatero (Spain), as well as the USA President Barack Obama (EEUU).
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